Social, Digital Marketing, Outdoor, Radio, Television and Ad Creative Campaign

Health Transformed

Crystal Run Healthcare is a multi-specialty practice that serves the mid-Hudson Valley of New York. I was tasked with helping Crystal Run build market share, attract top doctors, and promote their recently introduced health plan to businesses. As part of this, I designed the corporate brand logo for Crystal Run Health and led the creative vision and execution of the Health Transformed campaign. The campaign aimed to highlight the transformative care that Crystal Run provides, which ultimately helps patients maintain long-term health and live better lives. The campaign included a variety of marketing efforts such as digital and social media, outdoor ads, radio and television commercials, and newspaper ads.